Penguatan Potensi Kampung Mandiri melalui Pendampingan Pemasaran Digital

Diah  Ayu Septi Fauji; Ema Nurzainul Hakimah; Hermin Istiasih; Subagyo Subagyo; Gesty Ernestivita; Titi Laras; Ridwan; Hariyanto; Estri Mujiati; Kirana Noor Azillia Prameswara; Erin Setya Ningtyas; Abiyyu Pradila Maulidan; Anzalna Nurrahma; Wihdatul Khoiriyah; Samsi Rahayu; Ricky Saikhu Bima Ristanin; Rifki Nurdiansyah; Anneke Shierly Frycillia Widodo; Citra Cerya Mulya Dewi

Authors

Diah Ayu Septi Fauji Universitas Nusantara PGRI Kediri
Ema Nurzainul Hakimah Universitas Nusantara PGRI Kediri
Hermin Istiasih Universitas Nusantara PGRI Kediri
Subagyo Subagyo Universitas Nusantara PGRI Kediri
Gesty Ernestivita Universitas Nusantara PGRI Kediri
Titi Laras Universitas Nusantara PGRI Kediri
Ridwan Universitas Nusantara PGRI Kediri
Hariyanto Universitas Nusantara PGRI Kediri
Estri Mujiati Universitas Nusantara PGRI Kediri
Kirana Noor Azillia Prameswara Universitas Nusantara PGRI Kediri
Erin Setya Ningtyas Universitas Nusantara PGRI Kediri
Abiyyu Pradila Maulidan Universitas Nusantara PGRI Kediri
Anzalna Nurrahma Universitas Nusantara PGRI Kediri
Wihdatul Khoiriyah Universitas Nusantara PGRI Kediri
Samsi Rahayu Universitas Nusantara PGRI Kediri
Ricky Saikhu Bima Ristanin Universitas Nusantara PGRI Kediri
Rifki Nurdiansyah Universitas Nusantara PGRI Kediri
Anneke Shierly Frycillia Widodo Universitas Nusantara PGRI Kediri
Citra Cerya Mulya Dewi Universitas Nusantara PGRI Kediri

Keywords:

digital marketing, WhatsApp Business, TikTok Live, community empowerment, MSMEs

Abstract

Community-based micro-enterprises in Kampung Mandiri, particularly the joint business groups producing taro chips and coffee, face challenges in product promotion and market expansion due to limited utilization of digital marketing platforms. This community service program aimed to enhance the promotional capabilities of these business groups by optimizing WhatsApp Business and TikTok Live as integrated digital marketing tools. The activity was conducted through training and mentoring methods, focusing on the use of WhatsApp Business features such as business profiles, product catalogs, automated messages, and chat labeling, as well as TikTok Live strategies emphasizing live commerce, storytelling selling, and audience engagement. The results showed an improvement in participants’ understanding of digital customer journeys, increased readiness to implement online promotional strategies, and the ability to create more interactive and persuasive marketing content. The integration of TikTok Live for awareness and impulse buying with WhatsApp Business for personalized communication and transaction closing proved effective in strengthening promotional strategies. This program contributed to enhancing the competitiveness and sustainability of local micro-enterprises through practical digital marketing adoption.

Downloads

Download data is not yet available.

References

Alindri, H. F., Taufiqi, M. A., & Astuti, R. (2025). STRATEGI PEMASARAN ONLINE UMKM MENGGUNAKAN WHATSAPP BUSINESS STUDI KASUS PENDEKATAN KUALITATIF. Jurnal Literasi Indonesia (JLI), 2(1), 10–18.

Barus, D. R., Simangunsong, J. S., Engelika, S., Ginting, B., & Saragih, S. (2024). Pengaruh Perkembangan Teknologi Informasi Terhadap Pasar Global The Influence Of Information Technology Developments On Global Markets. JIIC: Jurnal Intelek Insan Cendekia, 1(4), 495–500.

Chairina, N., Muhayati, Y., Amelianur, M. H., Fawwaz, F., Aldiansyah, R., Mikro, U., Indonesia, D., Saketi, K., Pemasaran, S., & Usaha, P. (2025). Strategi pemasaran umkm desa parigi. Ganesha Jurnal Pengabdian Masyarakat, 5(1), 229–237.

Dayar, M. B., Daisy, A., Syafitri, A., Damayanti, T., Wirapradipta, M., B, H. I. N., & Margaretha, J. A. (2024). Digitalisasi Marketing UMKM ( Usaha Mikro , Kecil , dan Menengah ) Pangan Lokal Desa Mendukung Ketahanan Pangan. International Journal of Community Service Learning, 8(4), 455–466.

Fatmah, S., & Atnang, M. (2025). Digital Transformation in Entrepreneurship : Analysis of E-Commerce Utilization by MSMEs in Indonesia to Enhance Competitiveness. International Journal of Science Technology and Health Review, 3(1), 35–43.

Febriyanti, S., Hasanah, G., & Alifiany, S. (2024). TRANSFORMASI PEMASARAN DIGITAL PADA USAHA MIKRO KECIL DAN MENENGAH ( UMKM ) KONVEKSI KAOS DI DESA MUNDUSARI Submit : 1 Mei 2024 Diterima : 12 Mei 2024 Online : 27 Mei 2024. Jurmas: Jurnal Pengabdian Masyarakat, 1(1), 30–37.

Irham, S. A. (2025). WhatsApp Bot sebagai Katalis Peningkatan Respon Aduan : Evaluasi Efektivitas di Lingkungan Jalan Tol. Jurnal Teknologi Informasi, Teori, Konsep Dan Implementasi, 16(1), 1–8.

Mardiah, A., Putri, N. R., & Sono, M. G. (2024). Strategi Pemasaran Digital untuk UMKM di Era Digital. El-Mal Jurnal Kajian Ekonomi Dan Bisnis Islam, 5(11), 5464–5474.

Mariana, S. R., & Susilowati, H. (2025). Pembelian impulsif di era digital : Peran live streaming , content marketing , dan ulasan pelanggan online pada pengguna Shopee. Journal of Management and Digital Business, 5(2), 495–508.

Nurbayti. (2024). Pengaruh Digital Mindset , Transformasi Digital , dan Kemampuan Komunikasi terhadap Produktivitas UMKM. Jurnal Siber Multi Disiplin (JSMD), 1(4), 173–186.

Ramadhani, N. A., Ilham, M., Hidayat, R., Manajemen, S., & Makassar, U. N. (2025). Pemberdayaan UMKM melalui Pelatihan Digital Marketing untuk Peningkatan Daya Saing di Era Ekonomi Digital. Journal of Community Action, 1(2), 42–49.

Rosyidi, R. A., Dito, M. D., Hakiki, A., Wibowo, M. L., Husaini, F., & Fianto, B. A. (2025). Peran Media Sosial dalam Strategi Pemasaran Produk UMKM. SANTRI : Jurnal Ekonomi Dan Keuangan Islam, 3(3), 113–128.

Siagian, N., Lubis, S., & Dalimunthe, R. F. (2022). Marketing Communications and Promotion Strategies for Entrepreneurs. Budapest International Research and Critics Institute- Journal (BIRC)-Jurnal, 5(2), 12152–12158.

Suprianto, K., & Hajar. (2024). Pengaruh Media Sosial Terhadap Perilaku Konsumen Dalam Pembelian Produk Online. Economic and Business Management International Journal, 6(2), 330–338.