Scale Up Pelaku Usaha Perempuan Strategi Penguatan Kapasitas PKK Kota Batu: Kolaborasi Plut & Mahasiswa UMM

Abstract

This community service program is a collaboration between Universitas Muhammadiyah Malang and the Integrated Business Service Center (PLUT) Batu City to strengthen the capacity of women entrepreneurs, particularly PKK members. The activities focused on business management training, digital marketing, business legality, product packaging design, and cost of goods sold (COGS) calculation. The methods applied included training, mentoring, and needs-based monitoring for MSMEs. The results showed increased understanding of business legality, improved packaging design skills, and enhanced ability to calculate COGS for determining competitive selling prices. The program also expanded marketing networks through social media optimization and local partnerships. The outputs included business legality, COGS calculation modules, and the strengthening of a community-based MSME ecosystem. Therefore, this program contributed to improving the economic independence of PKK women while supporting inclusive and sustainable local economic growth.